From scaling ad campaigns
to leading the operation.
I'm Mark Gerald Agana. I built my track record as a Media Buyer Pro — running and scaling paid campaigns for ecommerce brands — and now bring that same performance discipline to leading a full operation: people, KPIs, and process, together.
Performance-driven, ecommerce focused.
As an experienced Virtual Assistant, eCommerce Specialist, and Digital Marketer, I bring expertise in Shopify, Facebook Ads, lead generation, and customer service — with a strong background in sales, executive assistance, and social media management.
That performance discipline — testing, killing, and scaling paid campaigns for ecommerce clients — is what I now bring to leading a full operation: people, KPIs, and process, together.
Snapshot
- NameMark Gerald Agana
- FocusMedia Buyer Pro
- Also Skilled InOperations Leadership
- IndustryeCommerce
- BasedPhilippines
The work that led to the promotion.
Media Buyer since 2021 — testing, launching, and optimizing paid campaigns across multiple platforms for ecommerce clients.
What I owned day to day
- Testing, killing, and scaling campaigns — daily decisions on what to keep and what to cut.
- Multi-platform campaign launches — Facebook (META), Pinterest, TikTok, and Instagram, run simultaneously.
- Performance optimization — analyzing CTR, CPA, and ROAS to keep every campaign efficient.
- Facebook (META) Business Manager setup and account structuring.
- Accurate data entry and reporting for clients and stakeholders.
- Platform monitoring and management — overseeing Shopify operations and Meta Ads Manager for seamless execution and tracking.
- Creative development — designing ad creatives aligned with brand messaging.
A look at the campaigns behind the results.
Drafted & published campaigns, ROAS I've managed, and example ad creatives / ad copy — with more available on request.
Drafted & Published Campaigns
Live campaign structures across Meta Ads Manager — CBO setups, ad sets, and budgets for multiple ecommerce products.
ROAS Results
A track record of profitable return-on-ad-spend across managed campaigns, straight from Ads Manager.
Ad Creatives & Copy
Example creatives and ad copy, plus the ability to draft fresh copy on demand.
The path so far.
From frontline operations to scaling paid campaigns for ecommerce brands.
My core focus and foundation — ran and scaled paid campaigns for ecommerce clients — ABOB LIMITED, MUFI, and ONGENERAL — across Meta, TikTok, Pinterest, and Instagram, while also overseeing day-to-day operations, performance targets, and client-facing reporting.
Led a frontline team directly — coaching agents, monitoring shift performance, and handling escalations on the floor.
Oversee the entire operations department — managing team leaders, setting performance targets, aligning client-facing reporting, and driving process improvements across the paid media function.
What I bring to an operation.
Campaign Performance
Reading CTR, CPA, and ROAS to know exactly when to scale a campaign or kill it.
Team Leadership & Coaching
Direct people management and shift supervision that builds consistent performance.
KPI & SLA Management
Setting, tracking, and hitting the performance targets clients and leadership care about.
Platform Monitoring
Overseeing Shopify operations and Meta Ads Manager for seamless execution and tracking.
Process Improvement
Spotting inefficiencies and turning them into simpler, repeatable workflows.
Client Relationship Management
Translating client expectations into execution, and reporting results back clearly.
Let's talk operations.
Open to opportunities and conversations with clients and employers. Reach out directly below.